What the NCAA CFP should be

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The inaugural year of the 12-team NCAA College Football Playoff (CFP) in the US has bewildered and enraged fans of the sport and generated comments by broadcasters that often revealed more about their own personal biases and financial connections than their expertise. I’ve commented about the CFP on X, and decided it was time to propose a blueprint for how it might go next year.

I started where I thought the 2024 College Football Playoff Selection Committee was starting, or should have started: the 2024 NCAAF Final Rankings. Rightly or wrongly, conference champions aside, this provides the mythical “top 12 teams who get to compete for the championship” the tournament is supposed to be about. Next, this proposal eliminates what the Committee did this year: awarding four teams home games in the first round, then every other game the rest of the way is a bowl game at a neutral site. A lot of the high-handed and wrongheaded takes about “teams who didn’t deserve to be in the CFP” has been directed at upstarts/challengers who had to take on four traditional college football powerhouses ON THOSE POWERHOUSES’ HOME FIELDS. So Notre Dame, Penn State, Texas, and Ohio State, all at home, beat Indiana, SMU, Clemson, and Tennessee, respectively. Few of the so-called media experts and social media catcallers have had the intellectual honesty to admit that most other powerhouses/football factories — including their favorites who didn’t make the CFP — would have lost those games in football-crazy hostile environments, too, and lost big.

Did #1 seed Oregon get a home game in the second round? No. It got a neutral site bowl game against what many fans now think may be the best team in college football, Ohio State, and lost handily.

On to the proposal, laid out as it would have looked using the NCAAF Final Rankings above. It makes the regular season meaningful by pitting 1 vs 12, 2 vs 11, and so on, and continues that pattern throughout the tournament with remaining high to low seeds.

1st Round would have been:
1 Oregon vs 12 ASU
2 Georgia vs 11 Alabama
3 Texas vs 10 SMU
4 Penn State vs 9 Boise State
5 Notre Dame vs 8 Indiana
6 Ohio State vs 7 Tennessee

Predicted 2nd Round:
2 Georgia vs 12 ASU 
3 Texas vs 6 Ohio State
4 Penn State vs 5 Notre Dame

Predicted 3rd Round: highest remaining seed gets a bye (the only one of the tournament). The other 2 play:
6 Ohio State vs 12 ASU

Predicted Championship Game:
5 Notre Dame vs 6 Ohio State

A final word about first-round home games

Although I’ve heard no explanation from the Committee about why four teams out of 12 got home games in this current CFP, I’m anticipating it might be along the lines of, “There aren’t enough bowl games, we needed to add four home games to make it work.”

Not buying it.

This expanded playoff has been discussed for years (and years, and years) before it finally materialized in 2024. What used to be a select lineup of college bowl games has ballooned over the years into a menagerie of colorfully-sponsored and -monikered bowl events including the Wasabi Fenway Bowl, the StaffDNA Cure Bowl, the Bad Boy Mowers Pinstripe Bowl, the TransPerfect Music City Bowl, and the Duke’s Mayo Bowl.

DON’T tell me there aren’t enough neutral-field bowl games to host four more. Or, if there truly aren’t: invent four more. Failing that: make EVERY game of the CFP a home game for someone, based on the high-to-low seeding above, and leave the neutral-site bowl games to the many other deserving teams across the nation.

Best way to watch: SKYCAST

ESPN seems to find new ways daily to turn off fans and observers, including me, but when I do watch games on the network, my favorite way is now SkyCast. If ESPN offers SkyCast for a game, it appears on one of the ESPN channels adjacent to the main broadcast. (As does Command Center, a multi-screen enhanced version of the main broadcast.) To reprise my X post, on SkyCast you get the best seats in the house. No ESPN broadcasters shilling for one team and telling you ‘who deserves to be there.’ Just you, the field announcer, and the roar of the crowd.

Bitcoin @ $100K: Is Crypto a Currency, an Investment, or a Scam?

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Featured Image credit: FREEPIK

During the 2024 US Presidential campaign, candidate Donald Trump indicated strong support for cryptocurrencies, attended the annual Bitcoin Conference, and even theorized the US might help pay off its national debt with crypto. In the wake of Trump’s election to the Presidency, Bitcoin ($BTC) hit $100,000 per coin (current price here). As always, its sharp rise brought out two competing camps: cheerleaders/profiteers urging investors to “get in now,” and naysayers telling anyone who will listen to keep their (real) money in their pockets because crypto is a scam.

My own take on crypto also offers dual (and dueling) choices. I believe the crypto community can either [1] make Bitcoin or potentially another coin a global standard buyers and sellers can rely on to deliver and hold value in everyday transactions; or [2] continue pushing crypto as an investment vehicle/get-rich-quick scheme. [If you haven’t heard Nikki Glaser’s beyond-hilarious set on the Roast of Tom Brady on Netflix, including the bit of the night about Brady losing millions on crypto, enjoy that killer bit here.]

The first and often only rationale you’ll hear from crypto naysayers is, “It’s not backed by anything.” Reality check: all currencies not backed by a physical element such as gold — like, for example, the world’s currency of record, the USD, since the US took it off the gold standard in 1971 — have value only because people and markets agree they do. So “they’re not backed by anything” is a willfully uninformed reason to cast aspersions at Bitcoin and other cryptocurrencies.

What does feel different to me about Bitcoin is that it seems way less about “being a currency” and way more about “I wanna get mega-rich on Bitcoin like the Winkelvoss twins” of Facebook fame/infamy. Having navigated the whole less-than-scrupulous mystery world of “You’d better get a digital wallet to protect your crypto, if not anyone including us can steal your crypto holdings from any crypto exchange, but wait that’s the wrong kind of wallet” makes it indeed feel like a scam. It also appears designed to discourage the critical mass of normal citizens and consumers from using it as, you know, a currency — TO PAY FOR goods and services.

Crypto has served solely as an investment vehicle for us thus far, a tiny fraction of our holdings, and I’m happy to keep it that way. In a recent year Coinbase stopped dealing in Bitcoin Cash (BCH). This was interesting because we never wanted any BCH, and the only reason we held any in our account was that Coinbase had previously converted another coin into BCH. In Coinbase-Manufactured Transaction #2 — where Coinbase made it impossible to move our BCH elsewhere, liquidated it, and converted it to yet something else — it took a sizable percentage of the proceeds from us for “fees.” I have a life to lead and it wasn’t life-changing money, so the documentation and screenshots lie dormant on file, ready for future action.

This kind of unsavory behavior from Coinbase, and similar conduct by Robinhood, firms that are supposedly safe harbors for non-criminal regular investors, make Theory #3, “Crypto is a Scam,” the leader in the clubhouse.

I’m a CMA Top 100 Influencer & Strategist

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So honored! I’m a CMA Top 100 Influencer & Strategist for 2024. Grateful to the amazing customers, partners, and colleagues who make it all possible! Thank you to everyone at Base (formerly Crowdvocate) for making this possible. Base’s mission is to maximize revenue through engagement by taking your customers and teams on a journey for higher retention, lifetime value, and advocacy.

Your data needs to keep up with the state of play today. Event-driven architecture will get you up to speed

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The Pop-Up Playground Party at AWS re:Invent 2019, sponsored by MongoDB and Confluent, was an exclusive, interactive event featuring immersive art, light, gaming, and play activations with an open bar, DJs, and more, at the Industrial Las Vegas.

Attendees got to create unforgettable memories (or at least killer Instagram photos) at the glowing ball pit, DIY graffiti walls, retro arcade games, and other immersive activities, such as getting a temporary tattoo in a sports car. Meanwhile, the Hood Internet and Vegas’s hottest DJs kept the soundtrack fresh all night long!

In a word, the Pop-Up Playground was: fun.

Something that is way less fun: being one of the many companies that increasingly find it impossible to keep up with the pace of business because their data platforms can’t keep up. Under those circumstances life is anything but a party, in fact, the opposite of a party. 

That’s why MongoDB and Confluent teamed up, not just to throw the best party at re:Invent but to help companies run their businesses in real time. 

An effective approach to real time could not come at a better time, because many companies are still trying to meet their data needs in ways that don’t match modern business reality. Some are mired in 40-year-old relational database technology. Others think updating to a NoSQL database is positioning them for the future. They soon learn that while getting data in may be easy enough, getting insights out is a whole different story, and what they are actually positioned for now are niche applications, not an effective new data strategy.

The results of pursuing the wrong data strategy can be harmful or fatal. CNBC Markets found that the average lifespan of S&P 500 companies has fallen from nearly 60 years in the 1950s to less than 20 years today. Innosight modeled the rate of attrition from the S&P 500 and predicted that over the next 10 years, half the companies will be replaced: drop out, go out of business, or be acquired, as digital transformation lowers barriers to entry for new players and helps drive out incumbents trapped in legacy infrastructures and processes.

The traditional request-driven data architecture that still exists at many companies helps keep them trapped in legacy limitations. It requires users and applications to make requests and wait until the requested information becomes available. Waiting for data kills opportunity and agility.

By contrast, event-driven architecture, which I posted about on jeffcotrupe.com,  proactively makes a stream of data from source systems (producers) available in real time. Consuming applications and services (consumers) subscribe to topics of interest and consume data at their own pace. Capturing and acting on events in real time enables systems to react automatically and immediately to events. This helps a company rapidly position itself to outflank competitors. Detecting operational errors lets it take immediate corrective action. These benefits translate into not only operational excellence and cost savings but also enhanced customer experience as the company optimizes customer-facing processes. More broadly, an event-driven architecture helps the organization improve business agility.

The key driver today in making the need for real-time data an organizational imperative is the emergence of microservices. Microservices architecture breaks up monolithic applications into small, discrete services or functions. It creates self-sufficient sprint teams empowered to bring new capabilities online independently of each other, then over time evolve and upgrade their microservice without impacting adjacent microservices. That is the essence of agility.

As beneficial as microservices can be, though, they require the ability to work with large volumes of data that change frequently, which is a challenge many existing systems cannot meet. Trying to implement microservices in a legacy relational database incurs the pain and friction of having to define a schema in the database and re-implement that same schema again to effect object-relational mapping (ORM) at the application layer. Then your development team has to repeat the process, first for each microservice and then every change to the data model as application functionality evolves.

With MongoDB, data modeling for microservices is easy, which is a big reason MongoDB is at the core of many event-driven systems today. MongoDB’s flexible document model gives you the best way to work with data, lets you intelligently place data where you need it (and when, as in immediately), and gives you the freedom to run anywhere. MongoDB helps you move at the speed your users demand. It gives you the power to launch new digital initiatives and bring modernized applications to market faster, running reliably and securely at scale, unlocking insights and intelligence ahead of your competitors.

 

By starting with the core MongoDB data platform and binding in complementary technologies, MongoDB provides the data persistence heart of an event-driven architecture. MongoDB and Confluent work together to enable you to readily build microservices and event-driven architectures to become an agile organization.

Confluent Platform, including Apache® Kafka® and Kafka Connect, is designed as an event messaging queue for massive streams of data that sequentially writes events into commit logs, allowing real-time data movement between your services and data sources. The MongoDB Connector for Apache® Kafka® — developed and supported by MongoDB engineers, and verified by Confluent as a first-class component of Confluent Platform — simplifies building robust, reactive pipelines to move events between systems. You can use MongoDB as a sink (consumer) to ingest events from Kafka topics directly into MongoDB collections, exposing the data to your services for efficient querying, enrichment, and analytics, as well as for long-term storage. You can also use MongoDB as a source (producer) for Kafka topics; in this mode, data is captured via Change Streams within the MongoDB cluster and published straight into Kafka topics. These capabilities enable consuming apps to react to data changes in real time.

MongoDB-powered event-driven architectures are at work in a range of user cases including IoT and other time series applications; financial services; AI; predictive maintenance, primarily in manufacturing but also in other verticals; Web activity tracking and log aggregation; and as an operational data layer (ODL) integrating and organizing siloed enterprise data to make it available to all users and consuming apps. Customers who have deployed event-driven architecture powered by MongoDB include Ticketek, EG, ao.com, Man AHL, and comparethemarket.com

The figure below shows MongoDB and Confluent working together in an event-driven architecture supporting a microservices-based e-commerce application.

In this scenario, fuel costs to ship some items have just gone up, which could impact pricing. This produces events about the cost increase and places them into Apache Kafka. The Pricing microservice consumes the event, analyzes it against existing data, and produces events conveying the new pricing. MongoDB Atlas captures this data and, through the MongoDB Connector for Apache Kafka, publishes it into Kafka topics, which makes the data available to all consumers. Microservices directly impacted by pricing changes, such as those that manage inventory, marketing, promotions & coupons, point of sale (POS), and the e-commerce provider’s order management system (OMS), consume the price change events and update their individual databases accordingly. MongoDB Atlas aggregates and persists data from all microservices, enriches event streams with data from other sources, including historical data, and provides a central repository. This enables applications and users to benefit from all data across all microservices and provides a unified view of state across the e-commerce provider’s enterprise.

To learn more, download our white paper, How MongoDB Enables Real-Time Data with Event-Driven Architecture, and visit our Real-Time Analytics page.

Mac Links LIVE!

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For I think 10-15 years now I’ve been using the Office suite on PC to make PDFs of Word, Powerpoint, and Excel files and never gave links a second thought. You embed links in text like this in the source file and they’re live in the PDF. Fonts and layout are identical to what you created in the source file.

Not on Mac.

Oh, if you simply type out links as text, e.g., https://www.crunchbase.com/person/jeff-cotrupe, they do save as live links in PDFs. But it is self-evident why that is sub-optimal. Pretty much everywhere in all applications people embed links in all content like this, and that is the standard.

Create a file in Office on the Mac, save as PDF and you’re presented with two choices:

  • Saving your PDF as “Best for printing” preserves fonts/layouts but kills the links.
  • Saving as “Best for electronic and accessibility (uses Microsoft online service)” gives you live links, but is also dependent upon which fonts Microsoft has loaded on those servers. In any file I’ve ever tested, this method massacres fonts and layouts and is unworkable.

After much experimentation and testing, here are the only two ways you can use Word on a Mac to create PDFs with embedded live links AND the fonts and layout of your choice:

[1] Use Word for Mac to create your doc. Save as Best Print Quality. Your embedded links are dead. Buy Acrobat Pro DC for $450 or license it for a year for $180. Open your PDF and the source Wordfile. Copy link locations for all links in Wordfile and paste them in into new link boxes you create over those same words or phrases in PDF.

[2] Buy Parallels, Windows 10, and Office for your Mac. Parallels virtual machine frees Word to do on Mac what it does on PC: save embedded live links in PDF. Not sure what it cost my company to buy Parallels and Windows 10 licenses, and the new separate license for Office to use in Parallels.

Long way and lot of money to go just to create live links AND not demolish your fonts and layouts when saving Word to PDF on a Mac, right? But those are your choices.

I bet Microsoft, Apple, and Adobe could get together and fix this in a New York (or Seattle, or Silicon Valley) minute. But there’s a lot of money changing hands in #s 1 and 2 above, so…

I’m now at MongoDB!

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I am now a proud member of the Product Marketing team at MongoDB: the first database company to go public in more than two decades (NASDAQ: $MDB), its business growing at ~50% YoY, with the technology and vision to take on the multibillion-dollar incumbents as it disrupts and reshapes an entire industry. As an analyst I had forecast a total market opportunity of $67.89 billion in big data and analytics by 2019, growing to nearly $111 billion by 2022. I am excited to be at a truly global company capturing a sizable and growing share of that opportunity!

My role is Senior Solutions Marketing Manager, a core part of an energetic and globally distributed team reporting to the Senior Director, Products and Solutions, based in the UK. I am responsible for driving solutions marketing and GTM content positioning the UVP of our product/services portfolio to a senior audience.

If you are not already using MongoDB, let’s talk about what it can do for you and your organization. If you are, I’d like to hear how you are doing. You can find me at any contact point on the Connections page and I’ll be in touch soon.

WELCOME to a more competitive e-commerce market

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Attended the eTail West event two years running…placed two online orders during roughly the same period with a company I lovingly dub the Retail Death Star…had a deadline to meet for the IDG Infoworld blog…and it led to one of my most fun-to-write blog posts ever. The WELCOME mat above plays a pivotal role in the piece, but IDG wouldn’t run this photo because it doesn’t publish anything but its own internally approved pix. So here it is in all its boldly leaf-strewn glory, beckoning you to walk right over it and enjoy all the e-commerce action here.

Before I go: some of the arboreal wonders giving the mat that leafy look.

A life well lived: I finally made it into the New York Times

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NY Times Biz masthead
1st guy, seeking directions on a New York City street: “How do you get to Carnegie Hall?”

2nd guy: “Practice, practice.”

In my past work in marketing and public relations I’ve gotten a client or two placed in the New York Times, but now my own name appears in “those hallowed halls”–which is a phrase I reserve for those pages where the Times is not trying to tell us how we should all feel about politics. No, these are the informative-and-topical hallowed halls of the Times. A Travel feature in the Business Day section.

And wow, it’s a WHOLE paragraph. At the very end of an article. But it IS the New York Times. When you get your name in the Times, you salute the flag and say, “Thank you, Sir, may I have another [mention in the Times someday]?”

Typical for a major media outlet, the person who interviewed me spoke with me for about a half-hour, yet most readers can polish off my Paragraph of Fame in seconds. Did I tell them who I work for, and provide my title, and spell it all out for the interviewer? Yes. Did I ever once say I was “a business consultant”? No. But again..it’s…the New York Times.

And they spelled “Cotrupe” correctly. MAJOR bonus points for that.

Here’s the link to my moment in the sun. Enjoy.

Sweet Home Alabama, and other thoughts

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Since around March 1 I’ve been working remotely from my personal favorite venue among the places I’ve lived and worked thus far in my lifetime: Huntsville, AL, USA. (You may find that quite a statement from someone whose current home base is Oceanside, CA, USA, just north of “perfect weather central,” San Diego.) The Rocket City, designated as such due to the omnipresence of NASA and other aerospace organizations and facilities in the metropolitan area, is home to my high school alma mater, Virgil I. Grissom High School, named after one of the three astronauts who lost their lives in the fiery Apollo 1 disaster.

Stratecast on Twitter

By contrast with the final mission of those three brave souls, my stay here has been a wild and wonderful ride that is not over yet. My current job as a global program director at Stratecast enables me to work remotely from anywhere with an Internet connection and an airport. So I’ve been working throughout the trip on my syndicated research reports, and growth consulting projects for great clients such as HP, based on the Big Data, analytics, and business intelligence market. I’ve even handed out my first technology innovation award for the year, which seems appropriate in a world-renowned hotbed of technology innovation such as Huntsville.

Big Spring Park in Huntsville, AL, USAMy mission on this trip has been personal as well as professional. Being in town from Wednesday through Sunday last July for my Grissom High School Reunion gave me just enough of a taste of the town to drive me crazy waiting for a return engagement. So my non-working hours have been chock-full of fun with friends, both lifetime and new, at Drake’sWatercressConnorsDing How II, The Mellow Mushroom, Humphrey’s, Grill 29, and beyond.

2013-03-04 17.59.46I’ve walked Monte Sano and Green Mountain, as well as Big Spring Park, where I did battle with a duck I am certain was the size of at least one model in the Kia fleet of vehicles.

I walked in the Huntsville St. Patrick’s Day Parade and rocked out that night at The Sports Page to great bands including power-rockers Black Label, who were so good I found myself virtually stage-jumping to the raw sonic fury. Along the way I’ve unleashed MarketPOWER+ social sizzle to help bring #SoMeT13US to Huntsville, and to thank The Rocket/95.1FM for tearing the roof off the Rocket City.

A Jeff's iPhone-eye view of walking in St. Patrick's Day Parade in Huntsville, AL, USAIt’s been a trip filled with work and play and discovery. Time to get back to it…

TM Forum publishes my “Let’s Make it a Good (Mobile and Web) Experience”

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Hello again. TM Forum, the world’s leading industry group/consortium on all things network management, published a little piece I did on what mobile and website operators (everyone from AT&T, Verizon and Telecom Italia Mobile to Amazon.com) are doing to see not just that their own networks and sites are “up” but what WE are experiencing as users, and how to fix it. The piece appears in the Forum’s Inside Leadership newsletter; invite you to read more if you like here. Continue reading