Virtually every mobile operator worth its spectrum has made it super-easy to buy applications for your mobile phone these days: Point > Click > Provide payment method > Done. Now, however, a new generation of indie providers, and in some cases the giants who provide the mobile handsets and operating systems, are making it a lot easier to create mobile apps, too. Continue reading
Postcards from the (new media) edgeStandard
I am proud to be an invited blogger on Talent Zoo’s New Media Edge. If we may also define New Media Edge as using traditional media in a brand-new way to gain a competitive edge, here’s another opportunity I want to bring to your attention. As aptly described by Rita Chang in Ad Age Digital and tweeted here, Hippopost—brought to you by two former Research In Motion execs [read: Blackberry]—lets you create custom postcards using photos stored on your mobile device or desktop and mails them for you free of charge. The catch? You must choose a brand sponsor whose logo will appear on the card.
Yes, like sponsor logos all over the boards in NHL arenas, the new tier of seats the Boston Red Sox installed over the Green Monster in Fenway Park…and hair salon advertising imprints on mirrors in women’s restrooms at major suburban malls, as this humble correspondent has recommended for at least one client campaign…the commercialization of our lives marches on. Continue reading