Heard about a conversation recently that I just had to share with you. A group had gathered at an industry event and a client asked whether a supplier participated in social media: “Are you on Twitter, do you have a blog, things like that,” to which the vendor replied, “Um, we don’t do any of that, we only spend time on real business.” Rarely do I hear of something as proudly, defiantly and arrogantly wrongheaded as that, especially when, as it turns out, all of the company’s clients and top prospects have at least one Twitter persona, and some as many as 10-20. Yet when I learned that same speaker later described the rest of the company’s business model as, “Doing the impossible for less money than the competition”—I understood. The speaker and company are riding a business model rooted in thinking small that is destined to hit the wall.Continue reading
OK, they could be, but in this case they are right on the money.
In Fall 2009 I told you about a new service called XeeSM [pronounced see-sum], launched by Axel Schultze and the team who earlier brought us the Xeequa Social Media Academy, where you can post links to your most important social media links and other sites in one place, in my case http://xeesm.com/JEFF/. Or as I call it at my core site, a one-stop social hub. I love it for that reason alone: Instead of loading up websites, news releases, ads, email signatures and everything else with an ever-growing laundry list of social links (“Twitter and Facebook and LinkedIN, oh my”), you can now cover all your online bases with just one.Continue reading
Some people have been asking this question since Day 2 A.T. (After Twitter), but it has come up again recently in several business networking groups—including one founded specifically to interact about all things Twitter—and many still don’t understand why you and your organization should do it. I answer this way:
For those who hate the task of having to write a blog, this puts you on the grid (the social media grid) with a microblog—and oh btw, arguably the hottest interactive venue on the planet right now. Low effort; high, potentially massive visibility.Continue reading
It was probably a dozen years ago when I first added a company logo to an email signature. More recently we all started receiving emails with an ever-more-impressive lineup of logos in signatures linking you to the senders’ company websites, LinkedIN and Twitter pages and more. When it became clear that vast stretches of the business world had been conquered by PDA, most of us took the hint and migrated our mindset to the small screen. We dropped the logos in favor of links…and more links…until some email signatures including my own, plus ads, TV spots, web listings, resumes and more began to resemble a runaway train of link largesse.
Something had to be done. Now someone has done it. Several someones, in fact.
Axel Schultze, Rob Stevenson, Marita Roebkes and the team at Xeequa, who earlier brought us the Social Media Academy, have launched a new service called XeeSM. If you haven’t already heard, XeeSM is a place—one place, a single URL—where you can post links to all of your own social media pages and sites. To see it in action, check out http://xeesm.com/JEFF/.
My musical tastes flash across the spectrum from heart-rendingly beautiful symphonic movie soundtracks to some of the most deliciously vicious hard rock ever recorded, but somewhere in the median is a sultry, radio-friendly-yet-cult-favorite tune by Steely Dan entitled Hey Nineteen. And that’s as good a starting point as any from which today’s ravings about some of the madness inside the “2.0” methodology may flow.
If you thought I came here to unite us all around a starry-eyed vision of the wonders of search engine optimization/marketing (SEO/SEM), Web2.0, PR2.0 and whichever 2.0 buzzwords we can dream up tomorrow…oh, wait, the categories in our editing pulldown menus here on the staging site now include “Web3.0″…you’re half right.Continue reading