You can’t fire the planet. Engage it through social media instead

Standard

It always amazes me how, in the worst global economy of our lifetimes–where lost jobs can destroy families, and every family destroyed adds to the global misery index for us all–that when the subject comes up about employees and social media, the focus always seems to be on “Policies that help companies cover all the bases so you can easily terminate employees.” I guess some consultants can make a tidy living at that kind of thing, and sleep at night, but as usual, policy and executive fiat may ‘win’ short-term while failing to address long-term reality. What does?

(1) First, companies need to rein in, remove or at least redeploy the incompetents and abusive jerks who have found their way into more than a few executive suites. That alone Continue reading

Come sail away

Standard


Two MarketBLOG entries ago we presented a company that, despite our best efforts, remains intent on not optimizing its website to drive revenue generation and retention, let alone use social media in pursuit of those business-building (or -saving) goals. The next took responsibility for being unable to book it on the oceangoing voyage many perceive social media to be. Today’s entry shows how when we succeed in moving companies to the third stage of AIDA [remember?]—desire, in this case the desire for a better site—they are actually primed to set sail.

How? Well, the journey begins with the larger question of structure and getting down to core essentials: Which pages and content should even appear on your site? Continue reading