PDA

Single social sign-on: XeeSM

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It was probably a dozen years ago when I first added a company logo to an email signature. More recently we all started receiving emails with an ever-more-impressive lineup of logos in signatures linking you to the senders’ company websites, LinkedIN and Twitter pages and more. When it became clear that vast stretches of the business world had been conquered by PDA, most of us took the hint and migrated our mindset to the small screen. We dropped the logos in favor of links…and more links…until some email signatures including my own, plus ads, TV spots, web listings, resumes and more began to resemble a runaway train of link largesse.

Something had to be done. Now someone has done it. Several someones, in fact.

Axel Schultze, Rob Stevenson, Marita Roebkes and the team at Xeequa, who earlier brought us the Social Media Academy, have launched a new service called XeeSM. If you haven’t already heard, XeeSM is a place—one place, a single URL—where you can post links to all of your own social media pages and sites. To see it in action, check out http://xeesm.com/JEFF/.

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“All Play”: Sigma’s got it, service providers need it…and Amdocs wants to come out to play

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Cable MSOs and other broadband providers need to continue growing revenues and boosting profitability to keep investors and other stakeholders happy as they sink resources into new service offerings and try to become everyone’s “friend in the digital age.” Meanwhile, Verizon is working to transform itself from a ‘telco’ into a communications and entertainment company-a model being replicated across the telecom landscape.

So in what is still thankfully a competitive market, it is counterintuitive that so many continue to manage their service offerings in the least efficient, highest-cost ways and place themselves at a competitive disadvantage. Continue reading