Virtually every mobile operator worth its spectrum has made it super-easy to buy applications for your mobile phone these days: Point > Click > Provide payment method > Done. Now, however, a new generation of indie providers, and in some cases the giants who provide the mobile handsets and operating systems, are making it a lot easier to create mobile apps, too.
Two MarketBLOG entries ago we presented a company that, despite our best efforts, remains intent on not optimizing its website to drive revenue generation and retention, let alone use social media in pursuit of those business-building (or -saving) goals. The next took responsibility for being unable to book it on the oceangoing voyage many perceive social media to be. Today’s entry shows how when we succeed in moving companies to the third stage of AIDA [remember?]—desire, in this case the desire for a better site—they are actually primed to set sail.
How? Well, the journey begins with the larger question of structure and getting down to core essentials: Which pages and content should even appear on your site?
“Went looking for wireless apps and what did I see…an SDP looking back at me.”
Over the years the longest-running publications in our industry have done a lead story or two based on our research, not because OSS or BSS sent a Chris Mathews-style thrill up their leg but (of course) because of the services they enable. Well designed and executed B/OSS is truly a marvel to behold, but it’s a means to an end. If you don’t believe me you can ask the hundreds of hot software shops in our industry who met the cold front of market reality and whose businesses either came to a stormy end or were blown off their original course into entirely different industries. The elements upon which we build today’s networks are no longer dimwitted devices waiting to be managed, they’re rolling off the assembly line smarter and more self-managing than ever before, with more robust element managers built either by the manufacturers themselves or by the likes of Nakina Systems.