We’ve been talking about why it’s important to think of search engine optimization /search engine marketing (SEO/M) and Web 2.0 not as the be-all and end-all of your communications universe but as key ingredients in a complete, balanced diet. Of course what we mean when we say “Web 2.0” breaks out into three areas:
- Rich Internet applications (RIA) including AJAX and Flash
- Broadcast media such as streaming, RSS and mobile SMS
- Consumer-generated media (CGM) like consumer reviews, wiikis, blogs and participation in forums
All of us who post on just about any business-focused blog want to talk about best practices, but today is show-and-tell: I’m going to show you how two companies approached this in different ways and how that has led to divergent results. Continue reading
It Was Just a Thought™ 