Heard about a conversation recently that I just had to share with you. A group had gathered at an industry event and a client asked whether a supplier participated in social media: “Are you on Twitter, do you have a blog, things like that,” to which the vendor replied, “Um, we don’t do any of that, we only spend time on real business.” Rarely do I hear of something as proudly, defiantly and arrogantly wrongheaded as that, especially when, as it turns out, all of the company’s clients and top prospects have at least one Twitter persona, and some as many as 10-20. Yet when I learned that same speaker later described the rest of the company’s business model as, “Doing the impossible for less money than the competition”—I understood. The speaker and company are riding a business model rooted in thinking small that is destined to hit the wall.Continue reading
My musical tastes flash across the spectrum from heart-rendingly beautiful symphonic movie soundtracks to some of the most deliciously vicious hard rock ever recorded, but somewhere in the median is a sultry, radio-friendly-yet-cult-favorite tune by Steely Dan entitled Hey Nineteen. And that’s as good a starting point as any from which today’s ravings about some of the madness inside the “2.0” methodology may flow.
If you thought I came here to unite us all around a starry-eyed vision of the wonders of search engine optimization/marketing (SEO/SEM), Web2.0, PR2.0 and whichever 2.0 buzzwords we can dream up tomorrow…oh, wait, the categories in our editing pulldown menus here on the staging site now include “Web3.0″…you’re half right.Continue reading