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Some people have been asking this question since Day 2 A.T. (After Twitter), but it has come up again recently in several business networking groups—including one founded specifically to interact about all things Twitter—and many still don’t understand why you and your organization should do it. I answer this way:

• For those who hate the task of having to write a blog, this puts you on the grid (the social media grid) with a microblog—and oh btw, arguably the hottest interactive venue on the planet right now. Low effort; high, potentially massive visibility. Continue reading