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Single social sign-on: XeeSM

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It was probably a dozen years ago when I first added a company logo to an email signature. More recently we all started receiving emails with an ever-more-impressive lineup of logos in signatures linking you to the senders’ company websites, LinkedIN and Twitter pages and more. When it became clear that vast stretches of the business world had been conquered by PDA, most of us took the hint and migrated our mindset to the small screen. We dropped the logos in favor of links…and more links…until some email signatures including my own, plus ads, TV spots, web listings, resumes and more began to resemble a runaway train of link largesse.

Something had to be done. Now someone has done it. Several someones, in fact.

Axel Schultze, Rob Stevenson, Marita Roebkes and the team at Xeequa, who earlier brought us the Social Media Academy, have launched a new service called XeeSM. If you haven’t already heard, XeeSM is a place—one place, a single URL—where you can post links to all of your own social media pages and sites. To see it in action, check out http://xeesm.com/JEFF/.

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…but the light bulb has to really want to change

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A variation on the changing-a-light-bulb joke goes like this:
Q – “How many [psychologists/psychiatrists] does it take to change a light bulb?”
A – “Just one, but the light bulb has to really want to change.”

Let’s just say we recently concluded a contract with a tiny company in a niche market that claimed it wanted us to help it take its business to the next level. “We’re tired of trading dollars, winning just enough new business every year to offset the accounts we lose. We want you put us on track to grow from $2 million a year to about $7 million.” Let’s just say the firm’s founder, CEO, grand poobah and big kahuna (all the same person) claimed to want to grow his “baby” from a minuscule unknown to a big or at least bigger hitter. Yet none of it is going to happen because he and the firm didn’t really want to change.

Let’s just say.

SWOT on demand: Company believes it is the “sole source supplier” to its niche. It’s not. It faces 15 competitors including publishing giant Thompson. Continue reading