Single social sign-on: XeeSM

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It was probably a dozen years ago when I first added a company logo to an email signature. More recently we all started receiving emails with an ever-more-impressive lineup of logos in signatures linking you to the senders’ company websites, LinkedIN and Twitter pages and more. When it became clear that vast stretches of the business world had been conquered by PDA, most of us took the hint and migrated our mindset to the small screen. We dropped the logos in favor of links…and more links…until some email signatures including my own, plus ads, TV spots, web listings, resumes and more began to resemble a runaway train of link largesse.

Something had to be done. Now someone has done it. Several someones, in fact.

Axel Schultze, Rob Stevenson, Marita Roebkes and the team at Xeequa, who earlier brought us the Social Media Academy, have launched a new service called XeeSM. If you haven’t already heard, XeeSM is a place—one place, a single URL—where you can post links to all of your own social media pages and sites. To see it in action, check out http://xeesm.com/JEFF/.

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Come sail away

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Two MarketBLOG entries ago we presented a company that, despite our best efforts, remains intent on not optimizing its website to drive revenue generation and retention, let alone use social media in pursuit of those business-building (or -saving) goals. The next took responsibility for being unable to book it on the oceangoing voyage many perceive social media to be. Today’s entry shows how when we succeed in moving companies to the third stage of AIDA [remember?]—desire, in this case the desire for a better site—they are actually primed to set sail.

How? Well, the journey begins with the larger question of structure and getting down to core essentials: Which pages and content should even appear on your site? Continue reading