Sweet Home Alabama, and other thoughts


Since around March 1 I’ve been working remotely from my personal favorite venue among the places I’ve lived and worked thus far in my lifetime: Huntsville, AL, USA. (You may find that quite a statement from someone whose current home base is Oceanside, CA, USA, just north of “perfect weather central,” San Diego.) The Rocket City, designated as such due to the omnipresence of NASA and other aerospace organizations and facilities in the metropolitan area, is home to my high school alma mater, Virgil I. Grissom High School, named after one of the three astronauts who lost their lives in the fiery Apollo 1 disaster.

Stratecast on Twitter

By contrast with the final mission of those three brave souls, my stay here has been a wild and wonderful ride that is not over yet. My current job as a global program director at Stratecast enables me to work remotely from anywhere with an Internet connection and an airport. So I’ve been working throughout the trip on my syndicated research reports, and growth consulting projects for great clients such as HP, based on the Big Data, analytics, and business intelligence market. I’ve even handed out my first technology innovation award for the year, which seems appropriate in a world-renowned hotbed of technology innovation such as Huntsville.

Big Spring Park in Huntsville, AL, USAMy mission on this trip has been personal as well as professional. Being in town from Wednesday through Sunday last July for my Grissom High School Reunion gave me just enough of a taste of the town to drive me crazy waiting for a return engagement. So my non-working hours have been chock-full of fun with friends, both lifetime and new, at Drake’sWatercressConnorsDing How II, The Mellow Mushroom, Humphrey’s, Grill 29, and beyond. Continue reading

Controversy for the Cure


logo: American Cancer Society's Relay For LifeOne humble opinion about Planned Parenthood’s well-coordinated media war against the Susan G. Komen Foundation: the issue is not that Komen pulled its funding from PP, nor that PP called its pals in the “news” media to tattle on Komen. The issue is that Komen was giving even a dollar to PP, or anyone or anything else, that is not strictly about breast cancer.

Of course, now after the trumped-up media controversy and the requisite/ obligatory “resignation in protest” by a Komen executive (which was followed by several others), Komen is right back in the business of sending money to PP again. Continue reading

“The Run For Your Life”: American Cancer Society’s Relay For Life

[below: “Infinite Love,” living art created by Michelle & Heather Cotrupe in honor of their grandmother, Ramona Cotrupe, on the beach in Oceanside, CA, on a recent 4th of July]

My previous blog entry was about my Mother, Ramona Ann Cotrupe, who joined relatives and friends in Heaven just before Thanksgiving 2011 after a brave 12-year battle with colon cancer. Pretty much whatever I chose to follow it with would be so comparatively trivial as to border on ludicrous.

Except this: an invitation to join me at the American Cancer Society’s Relay For Life (RFL), 21-22 April 2012, Mira Costa College, Oceanside, CA, USA. This is not a cause we recently adopted after Mom passed away. RFL, which I have joyously referred to as “The Run For Your Life” around those I know best, has been a labor of love for my family since the early 2000s. Continue reading

Come sail away


Two MarketBLOG entries ago we presented a company that, despite our best efforts, remains intent on not optimizing its website to drive revenue generation and retention, let alone use social media in pursuit of those business-building (or -saving) goals. The next took responsibility for being unable to book it on the oceangoing voyage many perceive social media to be. Today’s entry shows how when we succeed in moving companies to the third stage of AIDA [remember?]—desire, in this case the desire for a better site—they are actually primed to set sail.

How? Well, the journey begins with the larger question of structure and getting down to core essentials: Which pages and content should even appear on your site? Continue reading